The University of Cincinnati sports teams will switch from Adidas to Under Armour gear effective July 1, a UC athletic department source confirmed Wednesday.
The source said the deal will be much larger than UC’s current contract with Adidas, in which the Bearcats annually receive a base of $1.05 million in equipment and apparel allowance for their sports teams – plus $525,000 in cash. The Adidas contract runs through June 2015.
“This is a monster deal, and it will dwarf what UC had before,” said the source, who requested anonymity because no official announcement has been made. The source declined to give figures, but ESPN Sports Business Reporter Darren Rovell tweeted that UC could get as much as $5 million per year in cash and product in the new deal with Under Armour.
A UC announcement on the Under Armour deal probably will be forthcoming this spring, the source said.
“If you look good, you feel good, If you feel good, you play good, If you play good, they pay good.”
– Deion Sanders
50 said it best, “Gon’ switch the style up and if they hate them let ’em hate and watch the money pile up,” except there’s no hate over here, because in my book, making the switch to Under Armour is a ten cent move and a dollar finish. Adidas is trash. It’s kind of like when you break up with a chick and you finally realize everything that was wrong with her in the first place. Maybe I was in denial before, but now that Adidas is on the outs I can see that she just wasn’t the broad for me.
Under Armour on the other hand is the hotter, younger sister. A few years ago, maybe you wouldn’t have even given her the time of day, but now she’s the talk of the town and everyone wants a piece. You can’t really deny Under Armour’s come up. The past two or three years, UA has dropped some pretty cool shit a taken themselves from second rate apparel company to no. 2 in the power rankings behind Nike.
From a business standpoint, the switch is a no brainer as well. I don’t care if Mike Bohn’s mother is going to hand knit every players jersey, if someone is going to give you $5 million a year and basically quadruple your school’s apparel deal, you take that deal any day of the week.